{"title":"Mens","description":null,"products":[{"product_id":"concept-01","title":"Concept 01","description":"\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCONCEPT 01 TEE\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe foundation of Built Different 24.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCONCEPT 01 keeps it simple. A clean, everyday tee built around the original BD24 identity with a minimal design that works in and out of the gym.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDesigned for those who do things their own way, push their own limits and refuse to settle for average.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis is where the concept starts.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eCONCEPT 01. BUILT DIFFERENT 24.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMade to train in. Made to live in. 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