{"product_id":"concept-01","title":"Concept 01","description":"\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCONCEPT 01 TEE\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe foundation of Built Different 24.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCONCEPT 01 keeps it simple. A clean, everyday tee built around the original BD24 identity with a minimal design that works in and out of the gym.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDesigned for those who do things their own way, push their own limits and refuse to settle for average.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis is where the concept starts.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"color: rgb(0, 0, 0);\"\u003eCONCEPT 01. BUILT DIFFERENT 24.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMade to train in. Made to live in. Built Different.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ctable id=\"size-guide\" style=\"width: 1024px;\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003e2XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003einch\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003ecm\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003einch\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003ecm\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003einch\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003ecm\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003einch\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003ecm\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003einch\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003ecm\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003einch\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003ecm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px;\"\u003eLength\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e25.59\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e65\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e26.38\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e67\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e27.17\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e69\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e27.95\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e71\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e28.74\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e73\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e29.53\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px;\"\u003eShoulder\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e17.32\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e44\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e18.11\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e46\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e18.90\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e48\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e19.69\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e50\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e20.47\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e52\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e21.26\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e54\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px;\"\u003eChest\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e19.49\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e49.5\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e20.28\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e51.5\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e21.06\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e53.5\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e21.85\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e55.5\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e22.64\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e57.5\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e23.43\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e59.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px;\"\u003eSleeve length\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e7.76\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\"\u003e19.7\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\"\u003e7.95\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px 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